About Us




sarahandmargeretCelCakes & CelCrafts is a company which was set up by Margaret Ford and her late husband David due to Margaret’s love of Cake Decorating. They began developing a range of innovative products which form the core of the ‘Cel’ Brand. Margaret has travelled extensively spreading her knowledge of the skills she has developed over the past 30 years.

Margaret’s daughter, Sarah Ridsdale joined the family business after completing her University Degree and has been integral in the changes which have occurred within the company over the last few years. The CelCrafts staff base continues to grow as a result to the growing demands of the industry. Word has spread and the renowned CelCakes & CelCrafts product range is distributed worldwide. We extend a warm welcome to all our customers, both old and new, if we can help in any way, please get in touch.

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